LocalWise Media – Google Ads for Service Businesses | No Retainers
Google Ads for Service Businesses

Get Qualified Enquiries from Google Search
Without Agency Retainers

I build lead generation systems that turn Google searches into service calls for local service businesses. No outsourcing. No lock-in contracts. Just results.

Typical results

Before
$120/lead
Scattered enquiries, wasted spend, no tracking
After 3 Months
$45/lead
Structured campaigns, precise targeting, full tracking
Starting from scratch?
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FREE
Already running ads?
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No lock-in contracts
No outsourcing
Google Certified

“We are very happy with the services provided and highly recommend Joas.”

Junior · VR Design and Build · Sunshine Coast

The Problem

Most Campaigns Don’t Fail Because of Google

The problem is usually how campaigns are set up — structure, targeting, landing page and tracking not working together, resulting in wasted budget and no clear direction to improve.

Poor Setup

Campaigns built without clear structure or strategy. Google fills gaps with automation that doesn’t serve your goals.

Wrong Targeting

Ads appearing for searches that don’t match your services — burning budget on people who will never become customers.

Weak Landing Page

Visitors land on a page not built to convert. Clicks happen but enquiries don’t follow.

No Tracking

Without conversion tracking Google can’t optimise and you can’t measure whether the spend is profitable.

How It Works

The Right Search Leads to the Right Enquiry

Google Ads works when the full path is aligned — from search to ad to landing page to enquiry. Then the system keeps improving.

Search

Your potential customer searches for exactly what you offer

Relevant Ad

A structured ad appears — relevant, clear, with a strong message

Landing Page

They land on a page built to convert clicks into enquiries

Enquiry

They contact you. Tracked, measured, improveable over time

Optimise

Data feeds back — wasted spend cut, targeting tightened, performance improved week on week

Better Leads, Lower Cost

As the system improves, cost per lead drops and lead quality rises — delivering a more efficient, more profitable system every month

The Process

How the LocalLead System Gets Built

Five clear steps from first contact to a working lead generation system — with a choice at the end that keeps you in control.

1
Contact
Send details
2
Discovery
Free call
3
Build
System setup
4
Launch
Optimise
5
Your Choice
Handover or Managed

Step 1: Initial Contact

Use the form to share your situation and goals. Or if you’d prefer to talk first, book a call directly — that works too.

Already Running Ads?

Your System Can Likely Be Improved

Many campaigns already generate clicks — but often have wasted spend, weak structure or no clear tracking. That’s usually fixable without increasing your budget.

Book a Free Ads Audit
  • Poor campaign structure or low ad quality score — both affect how Google ranks and prices your ads
  • Budget going to irrelevant searches — paying for clicks from people who will never become customers
  • Weak or generic landing pages — visitors arrive but have no reason to get in touch
  • Missing or broken conversion tracking — without this data, Google can’t find your audience and you have no way to measure what’s working
  • No clear optimisation strategy — the campaign runs on autopilot but never improves
Why LocalWise?

Built Different from the Typical Agency

The typical agency model is broken: high volume, low touch, automation-first. I built LocalWise to be the opposite.

The LocalLead System exists because I kept seeing the same problem — campaigns running, budgets being spent, but no real structure and no accountability. Here’s how I do things differently.

01

A Small Roster by Design

I keep the number of active clients deliberately small. You don’t get lost in a portfolio of 50 accounts. When you have a question, you’re talking to the person actually managing your campaigns — not an account manager relaying messages.

02

No Automation Worship

Google’s “recommendations” almost always increase your spend. I don’t accept them blindly. Every change is manual, strategic, and made in your interest — not to hit a platform metric or inflate a monthly report.

03

Focused on Local Services

I work exclusively with service-based businesses where one good lead can pay for the whole month. That focus means the system is built around how your customers search — not adapted from an e-commerce or SaaS playbook.

04

We Start With What You Have

Before building anything, we audit your existing ads account, website and tracking. Most businesses have something worth keeping. The audit tells us what to fix, what to keep and what the system actually needs — no assumptions, no wasted work.

Pricing

Straightforward Pricing.
No Surprises.

Everything is a fixed fee — no percentage of ad spend, no hidden charges. Your ad budget goes directly to Google.

First 30 Days — Honest Assessment Guaranteed

After the first month, if the data shows the campaign isn’t performing or the setup isn’t right for your situation, I’ll tell you plainly — and refund my management fee. You should only continue if it’s working.

LocalLead System — Setup Fee
$2,500
One-time fee · everything included · no ongoing charges

What’s Included

✓
Google Ads campaign — structure, keywords, ad copy and extensions
✓
Landing page — design, messaging and content built to convert
✓
Conversion tracking — every call, form and action connected and measured
✓
Customer journey setup — every touchpoint built, tested and optimised

Post-Setup — Included

✓
3 months active optimisation — wasted spend cut, targeting refined, results improving week on week
✓
Structured handover — training session, reference guide and checklist
✓
3 months free support — direct access after handover

Minimum Recommended Ad Spend

A minimum of $50/day paid directly to Google — not through LocalWise. This is separate from the setup fee and goes entirely to your campaign. Below this threshold, data comes in too slowly to optimise effectively.

Get Started
Joas Alberton, Google Ads Specialist at LocalWise Media
Google Search Ads CertifiedGoogle Ads Certification · Verified
About

Joas Alberton

Google Ads Specialist · Southeast Queensland

I’ve been working in digital marketing since 2018 — starting out in New Zealand before moving to Australia in 2022. My background spans digital marketing and filmmaking, which shapes how I think about communication, what makes a message land, and what actually earns people’s attention.

Since settling on the Sunshine Coast I’ve been focused on one thing: helping local service businesses build a digital presence that works. That means campaigns that generate real enquiries, landing pages built to convert, and content that shows your business at its best. I built the LocalLead System to deliver exactly that — as a complete, structured package.

You deal directly with me — start to finish
No outsourcing, no juniors, no handoffs
Google Search Ads certified
Southeast Queensland based
Book a Strategy Call
Client Feedback

What Other Business Owners Say

★★★★★

“We had a great experience working with Joas. The leads started to come through quicker than we expected and they were solid leads — most of them became sales and it didn’t take us long to get busy. We are very happy with the services provided and highly recommend Joas to anyone looking to scale up their leads.”

Junior · VR Design and Build · Sunshine Coast
★★★★★

“I was introduced to Joas through a recommendation and it’s been a great decision. Since starting the campaign we’ve seen a clear improvement in the type and consistency of enquiries, which has really supported our business. Communication has been excellent, with clear updates and ongoing support. Would definitely recommend.”

Charles · Painter and Painter · Sunshine Coast
★★★★★

“Working with Joas has been a great experience from start to finish. He helped with Google Ads, landing pages and completely redesigned my homepage — the difference was noticeable straight away. Everything was clearly planned, communicated and executed without any guesswork on my end. No fluff, no overpromising, just solid work and clear results.”

Nick · More Than A DJ · Sunshine Coast
FAQ

Clear Answers Before You Get Started

Campaigns can begin generating data and sometimes enquiries early, but the first few weeks are focused on refining the setup. Realistic expectation: early data in week one, consistent results building from week six onwards.
The recommended minimum is $50/day paid directly to Google. Below this, the data comes in too slowly to optimise properly.
Not always. In some cases an existing website page can be improved to do the job. In others, a dedicated landing page will produce meaningfully better results. This gets assessed during the initial review before any proposal is made.
Yes — and it matters more than most people realise. A landing page lives or dies on what it says and how it says it. Beyond copy and layout, professional photos and a short video interview can do more for conversion than almost any other element. They show the person behind the business, build trust before a visitor even picks up the phone, and give Google more to work with. If that’s something your system needs, we can talk through it as part of the setup.
Google Ads is becoming more automated — smart bidding, responsive ads, audience signals are all AI-driven. But the fundamentals haven’t changed: the right keywords, a page that converts, and tracking that tells Google what a good lead looks like. If anything, a well-structured campaign with proper conversion data gives Google’s AI more to work with — which is exactly what the LocalLead System is built around. AI makes a good setup more powerful. It makes a poor one worse.
Existing campaigns can often be improved significantly without starting over. Structure, targeting, landing pages and tracking are usually the areas where performance can be refined — often without increasing your budget. A free account review will show exactly what’s there.
Yes — that’s the standard path. After three months of optimisation, the system is handed over to you as part of the package. That includes a training session, a full reference document specific to your account, and three months of free support so you can take over with confidence. Periodic audits are available on request after that.
No. The optimisation phase is recommended for three months because that’s how long it takes to produce reliable results — but there’s no contract. You stay because it’s working, not because you’re locked in.
It’s a fair question and worth answering directly. I keep the number of active clients small deliberately — so each account gets real attention, not a quarterly check-in from someone who’s never spoken to you.

The LocalLead System is built on a structured process, not intuition. Tracking is set up properly, search terms are reviewed weekly, and you get a plain-language report every month showing exactly what’s happening.

And if after the first month the data shows it’s not working or not the right fit, I’ll refund my management fee and tell you honestly what to do next.

Book a Strategy Call

A straight conversation about your business, your current situation, and whether the LocalLead System is the right fit. Come with questions — leave with clarity.

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30 minutes · No pitch · No obligation

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