The Basics
Everything you need to establish a strong digital presence for your local business.
Our Digital Foundation Services
The Basics Package includes all the essential digital marketing elements your local business needs to establish a strong online presence. Each service can also be purchased individually.
Brand Development
What's Included:
- Domain name registration and setup
- Professional logo design (3 concepts with revisions)
- Color palette selection (primary, secondary, and accent colors)
- Typography selection (headings and body text)
- Business messaging development (tagline, key messages)
- Basic brand guidelines document
Our brand development service creates a cohesive visual identity and messaging framework that represents your business professionally across all digital channels. We work closely with you to understand your business values and target audience to create a brand that resonates with local customers.
Individual Services
Domain Registration
Color & Typography
Logo Design
Business Messaging
Brand Guidelines
Why Brand Development Matters:
Professional First Impression
A cohesive brand creates an immediate impression of professionalism and trustworthiness.
Customer Recognition
Consistent branding helps customers recognize and remember your business across all touchpoints.
Competitive Advantage
Professional branding helps you stand out from competitors with inconsistent or amateur branding.
Website Creation
What's Included:
- Professional, mobile-responsive website design
- Up to 5 core pages (Home, About, Services, Gallery, Contact)
- Content writing for all pages
- Contact form setup
- Basic SEO optimization
- Google Analytics integration
- Website hosting setup
- Business email creation (@yourbusiness.com)
Our website creation service builds a professional, mobile-friendly website that effectively showcases your business and converts visitors into customers. We focus on creating a clean, user-friendly design with compelling content that clearly communicates your services and value proposition to potential customers.
Individual Pricing:
Website Design $1200
Content Writing $500
Basic SEO $500
Hosting Setup $200
Email Setup $100
Why Your Website Matters:
24/7 Digital Storefront
Your website works around the clock to inform and attract potential customers.
Credibility Builder
A professional website instantly builds trust with potential customers researching your business.
Lead Generation
A well-designed website with clear calls-to-action converts visitors into leads and customers.
Local Search Setup
What's Included:
- Google Business Profile creation and optimization
- Business information verification
- Category and keyword optimization
- Photo and service uploads
- Local business directory listings (top 10 directories)
- NAP consistency check (Name, Address, Phone)
- Local schema markup implementation
- Basic local SEO implementation
Our local search setup service ensures your business appears prominently when local customers search for your services. We optimize your Google Business Profile and establish consistent information across key business directories to improve your local search visibility and make it easy for customers to find and contact you.
Individual Pricing:
Google Business Profile $350
Directory Listings $250
NAP Consistency $100
Local Schema Markup $100
Why Local Search Matters:
Local Customer Discovery
46% of all Google searches are looking for local information, and 88% of local business searches on mobile result in a call or visit within 24 hours.
Google Map Visibility
Optimized Google Business Profiles appear in Google Maps searches, making it easy for customers to find your location.
Customer Reviews
Local search profiles allow customers to leave reviews, building trust with potential new customers.
Social Media Basics
What's Included:
- Social media platform selection (based on your target audience)
- Professional profile setup on up to 3 platforms
- Profile optimization with brand elements
- Cover images and profile pictures
- Business information and service details
- Initial content creation (5-10 posts)
- Basic content calendar template
- Simple posting guide for ongoing management
Our social media basics service establishes your business on the social platforms where your customers are most active. We create professional profiles that align with your brand and provide initial content to get you started, along with guidance on maintaining your social presence moving forward.
Individual Pricing:
Profile Setup (per platform) $250
Initial Content (5-10 posts) $250
Content Calendar $250
Why Social Media Matters:
Customer Engagement
Social media provides a direct channel to engage with customers and build relationships.
Brand Awareness
Active social profiles increase visibility and keep your business top-of-mind with potential customers.
Social Proof
Customer interactions on social media provide social proof that builds trust with new prospects.
Content Creation
What's Included:
- Professional photography session (up to 3 hours)
- Business premises photos
- Team/staff photos
- Product/service photos
- Photo editing and optimization
- Basic written content for website and profiles
- Service descriptions
- About Us/Team bios
Our content creation service provides professional photography and written content that showcases your business in the best light. High-quality visuals and compelling copy help communicate your value proposition and build trust with potential customers across all your digital channels.
Individual Pricing:
Photography Session $600
Photo Editing $300
Written Content $300
Why Content Creation Matters
Visual Impact
Professional photos create an immediate positive impression and showcase your business quality.
Conversion Power
Quality content helps convert visitors into customers by clearly communicating your value.
Multi-Channel Usage
Professional content can be used across your website, social media, directories, and marketing materials.
First-Year Support
What's Included:
- Website hosting for 12 months
- Website maintenance and security updates
- Minor content updates (up to 2 hours per month)
- Quarterly performance reports
- Website traffic analysis
- Google Business Profile performance
- Social media overview
- Technical support via email and phone
Our first-year support service provides peace of mind that your digital presence is maintained and secure. We handle the technical aspects of hosting and maintenance while providing regular performance reports to help you understand how your digital presence is performing and where improvements can be made.
Individual Pricing:
Website Hosting (annual) $350
Maintenance & Updates $750
Quarterly Reports $600
Technical Support $450
Why First-Year Support Matters:
Peace of Mind
Technical aspects of your digital presence are handled by professionals, allowing you to focus on your business.
Performance Insights
Regular reports help you understand what’s working and where improvements can be made.
Ongoing Optimization
Regular maintenance ensures your digital presence remains secure, up-to-date, and performing optimally.
The Complete Basics Package
When purchased together as The Basics Package, you receive all six essential digital marketing services at a significant discount compared to individual pricing. Plus, you get the benefit of a cohesive strategy where all elements work together seamlessly.
Package Investment: $3,500-$6,000 (one-time fee)
Individual services total: $9,750 when purchased separately
Ready to Build Your Digital Foundation?
Let’s discuss how The Basics Package can be customized to meet your specific business needs and goals.